How To Do Mystery Shop For Your Company?

When you run a business, then you need the real opinion from customers so you can know more about the negative and positive things of your business. With negative opinions, you may get details about the problems or negative things that are affecting your business. Once you know these problems or root cause of these problems, then you can take actions to avoid those complications. We can say the same thing for the positive outcome as well and as a business owner, you can enhance your positive thing to get much better response from your customers.

However, you can do it only if you know the candid opinion from your customers, which is something that you do not get on the regular basis. Most of the times customers do not give any positive or negative response to you and you remain in the dark. To deal with this situation, many time organizations take the help of Mystery shoppers. These people that do mystery shop will use the services as an end user in a discreet manner and they can come up with a candid opinion for same. That means if you want to have a candid opinion about your work then you can also take the help of mystery shop for you company.

But if you are not sure what to do and how to do mystery shop for your company, then following are few steps that you can try for same.

Set up your requirement:
To do mystery shop for your company, you should first set up your requirement in a detailed manner. If you do not have the detailed requirement, then you may not follow special instruction or opinions for same and you might not take proper action as well. Hence, it is strongly recommended that before you do mystery shop for your company, you should set up your requirement. Also, if you are not sure what to do and how to do, then you can search for same and you would be able to have the great outcome with ease.

Set up an action plan:
It does not matter what kind of work you have, you can set up an action plan for same to avoid this complication. To set up an action plan you can think about your business and you can be the last or end user for your company. Once you will act as the last user or end user of your company, then you can know more about it with ease. For example, if your company has a departmental store, then you should go to the store as a buyer, you can do the shopping and you can note down your own experience. Also, you can talk to the support staff or employees that are there in the store and you can check their response method as well. This will certainly help you understand more about the work of that company. This is just one example, and you can get the same with ease and you can try the same kind of methods for all other work as well.

Launch the program:
Once you set up the action plan then you need to launch the program for the mystery shop. In this program, you can do mystery shop as an end user and you can do the evaluation. Also, in this method you can divide the program in various steps or section including visiting of the site, meeting people, doing recording, taking the response and other things. If needed, you might need to take the help of other people as well. So, if you think you are not able to do it alone, then there is nothing wrong taking help from others for the mystery shop.

Follow the action plan:
Once you create the action plan, then it is advised that you follow that plan for the mystery shop. If you would deviate from the plan, then you might never get a good result with it and you would end up having many problems as well. In some cases, you may feel the strong need of deviation from the program or plan. If you notice such issues, then you might need to do the re-evaluation of the entire process of mystery shop to get optimum result. Therefore, it is advised that you try to stick with your plan as long as possible and if it’s not necessary then you do not show any deviation in it in any condition.

Write things in detail:
When you do mystery shop for your company, then you may need to write or record each and everything. This is a very lengthy process that can involve so many steps and things in the process. Some of the processes or things might not be very easy to remember and if you miss to write it, then you might forget it completely. To avoid this mistake, you should write things in details so you can share that information and you can use that information at analysis level. In case, you are taking help of some team or other people, then you must ask them also to write things in details because their findings will also matter for same.

Share the output:
This is the last step that you need to do the mystery shop for your company, but it is the most important thing and you should do it carefully. When you are done with the mystery shopping, then you need to share your opinion or experience with other people in a detailed manner. In this method, you would have to be brutal about your finding and you must express each and everything in a candid manner. In this step, you don’t have to please anyone because if you would try to please someone by falsifying the data, then you would do injustice with your work and company both. This incorrect or hidden information will affect the growth of your company and eventually it will affect your growth as well. That is why, make sure you share each and everything correctly and you ask responsible people to take necessary actions on your inputs.